Sep 18, 2025
Building Identity and Resilience with 2025 Cannes Lions SIBI Participants
How does your environment shape you? Tuere Kareem and Érika Moreira share their journeys from Port of Spain and Brazil, revealing lessons in identity, resilience, and opportunity.
Notes
How much does your environment shape who you become? In this episode, we explore the journeys of two women from very different cities in the 2025 Cannes Lions See It Be It cohort. Co-Creative Director Tuere Kareem and Creative Copywriter Érika Moreira share how identity and resilience have shaped the paths they are on today. Tuere’s story is rooted in Port of Spain, Trinidad & Tobago, a Caribbean hub driven by the oil and gas industry, and in a family tragedy that deepened her connection to self and community. Érika’s journey traces back to 1958 Brazil, and her path to identity reflects the city’s complex history. Tune in to hear how Tuere and Érika navigate their communities and gain actionable insights on building groundedness, resilience, and creating opportunities in advertising and beyond.
Our business podcast uses storytelling to breathe life into the ingenuity, expertise, and hustle of Black entrepreneurs from around the globe who are building successful businesses across many industries.
The conversations are full of useful insights. It’s for the hopeful, entrepreneurial spirits who need that extra push to take steps towards fulfilling their aspirations.